Last week the power went out on one side of our family room. The lights wouldn't turn on in the room and nothing plugged into one wall would turn on either. My remarkably manly fix-it husband managed to hunt down the problem and fix it himself. This involved a trip to Home Depot and buying a new circuit breaker (which didn't fix the problem, but that's another story).
Anyway, I was struck by the method of marketing on the circuit breaker.
Who advertises a circuit breaker with a picture of a house burning down? It seems, in my humble opinion, that this isn't the exact image you want associated with your product. But that's just me....
Sunday, September 12, 2010
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